You became a therapist to do meaningful work. Let's build a practice that lets you actually do it.

Business Consulting

Business consulting for therapists who want to build, grow, or restructure a private practice — without losing themselves in the process.

No one teaches us the business of being a therapist. Graduate school covers theory, clinical skills, and ethics — and then sends us into a profession where we're also expected to be entrepreneurs, marketers, bookkeepers, and brand strategists. It's a lot. And for many of us, it's quietly exhausting.

I offer business consulting for therapists who are ready to build a private practice from the ground up, transition away from insurance panels, get their systems and workflows out of their head and into something sustainable, or finally figure out their marketing and branding in a way that feels authentic — not performative.

A wooden desk with a white computer keyboard, a pair of white earphones, a notebook with lined paper, and a cup of coffee.
Four friends standing in a green field under a partly cloudy sky, making heart shapes with their hands.

My approach isn't a generic framework or a plug-and-play program. It's a personalized conversation about where you are, where you want to go, and what's actually getting in the way. We look at the practical pieces — your setup, your rates, your systems, your visibility — and the less-talked-about parts too: the fear, the imposter syndrome, the guilt about charging what you're worth.

I've built Tulipa Therapy from the ground up as a private-pay, women-focused practice — and I've learned a tremendous amount along the way about what works, what doesn't, and what no one tells you in advance.

I'd love to help you skip some of the harder lessons.

Sign on glass door that reads, "don't spend another year doing the same shit." Inside the building, there are framed pictures on the wall and a window with trees outside.

What I focus on:

  • Private practice startup & setup — the practical and legal foundations, before you open your doors or right after

  • Transitioning to private pay — fee setting, leaving insurance panels, talking to current and future clients about cost, and building a caseload that doesn't depend on directories alone

  • Marketing & branding — how to communicate who you are and who you serve, online and off, in a way that feels like you

  • Practice systems & sustainability — the admin, documentation, scheduling, and workflow pieces that quietly eat your time and energy

A good fit if you are:

  • A newly licensed therapist starting a practice and overwhelmed by the business side

  • An established therapist ready to drop insurance and move to private pay

  • A clinician whose practice is running you instead of the other way around

  • Someone who wants a marketing presence that actually attracts the right clients — without feeling like you're performing online

  • Anyone who wants a trusted, experienced colleague to think through the business of therapy with

Building a practice you love is possible — and it doesn't have to mean doing it alone.

Let's figure out what that looks like for you.

Book a Business Consultation Here